The brand identity was created for a South African interior designer, Charcoal & Ivory, and includes a variety of design elements such as logo variations, font options, colour palette, textures and patterns, and final execution mockups.
The logo variations were designed to capture the essence of the designer’s brand and to be adaptable to different media and contexts. The font options were carefully chosen to complement the logo and convey a sense of sophistication and elegance. The color palette was inspired by the vibrant and diverse South African landscape, and includes warm earth tones, bright pops of color, and cool blues and greens. Textures and patterns were used to add depth and interest to the design, while the final execution mockups show how the Mini Corporate Identity can be used in various marketing materials, such as business cards and letterheads. Overall, the Mini Corporate Identity design is a reflection of the designer’s unique style and personality, and will help to build a strong and memorable brand identity for their business.