Services
Brand strategy and consulting for B2B companies
Positioning, identity and brand guidelines that help buyers understand what you do, trust you and choose you over the competition.
What brand strategy does for a B2B business
Brand strategy is the thinking behind everything your customers see: who you’re for, what makes you different and how you say it. For a B2B company, it’s what makes your tenders, website and site visits all tell the same story.
Our brand consulting covers positioning, messaging and corporate identity design, whether you’re building a brand from scratch, tidying up one that has grown messy over the years or planning a full rebrand.
- Clear market positioning
- Stand out from competitors
- Consistent messaging
- Credibility with buyers
- Stronger tenders and proposals
- A brand your team can use
- Room to grow
- Better quality enquiries
What you get
- Brand strategy and positioning
- Messaging and tone of voice
- Logo and corporate identity
- Brand guidelines
- Rollout support
How it works
From discovery to rollout
1. Discovery
We get to know your business, your market and your buyers through a workshop with your key people, a look at your competitors and a review of what you already have.
2. Strategy and positioning
We define who you're for, what sets you apart and how you talk about it, and put it in a clear strategy document for you to sign off.
3. Identity design
Logo, colours, typography and supporting graphics, designed to work on a tender document, a truck and a website alike. You get rounds of feedback before anything is final.
4. Rollout
We create your brand guidelines and the first set of assets, and can roll the brand out across your website, signage, vehicles, workwear and company documents.
5. Ongoing brand management
Once you're live, we can look after your brand as it grows, keeping new material consistent and on brief.
Questions
Brand strategy questions
Do we need a full rebrand, or just a refresh?
Not always a full rebrand. Often a business needs clearer positioning and proper brand guidelines rather than a new logo. We’ll tell you honestly which one you need.
What's the difference between brand strategy and a logo?
A logo is one part of your corporate identity. Brand strategy decides what your brand stands for, who it’s for and how it should look and sound, so the logo and everything else has a clear job.
Can you work with our existing logo?
Yes. If your logo still works, we’ll build the strategy, messaging and guidelines around it.
Do you handle the rollout too?
Yes. We can apply the new brand across your website, signage, vehicles, workwear and company documents, or hand over guidelines and files for your own suppliers.
How long does a brand strategy project take?
It depends on what’s involved. We’ll give you a realistic timeline with your quote, and keep you posted at every stage.
Let's talk about your brand
Tell us where your brand is now and where you want it to go. We’ll come back with an approach, a quote and a realistic timeline.